Take a scenic drive through the heart of West Texas cotton country as we follow U.S. Route 380 from Brownfield to Tahoka. This 28-mile journey carries us eastward across the South Plains, where the horizon stretches wide, the skies seem endless, and the land is shaped by generations of farming and quiet resilience. Though this stretch of US-380 may not boast towering mountains or winding curves, its charm lies in the subtle rhythm of the landscape and the role it plays in connecting two cornerstone communities in Terry and Lynn counties.
We begin in Brownfield, a regional hub known for its cotton gins and agricultural roots. From Cedar Street—just off the town square—U.S. 380 heads east past small businesses, grain elevators, and weathered signage that speaks to the area’s long reliance on farming. Brownfield’s layout quickly fades into more open surroundings, marked by neat rows of cotton fields, center-pivot irrigation systems, and the occasional pumpjack nodding in the distance. The South Plains are flat and vast here, shaped more by the wind and sky than by the terrain. It’s a working landscape, deeply tied to the region’s identity.
As we drive further east, the route becomes a study in simplicity—no frills, few curves, and long, straight stretches broken only by intersections with rural farm-to-market roads like FM 168 or FM 1328. Traffic is light, with the occasional truck hauling goods to and from the cotton gins or grain silos dotting the roadside. Utility poles stand like sentinels beside the road, disappearing into the horizon. While the surroundings may seem monotonous at first glance, there’s a quiet dignity in the open fields and wide skies—an ever-present reminder of Texas’ agricultural backbone.
Near the halfway mark, we approach the small community of Wilson, located just south of the highway. Though US-380 doesn’t pass directly through the town, its presence is marked by turnoffs and signage. Wilson, like many towns in the region, was born from the expansion of the Santa Fe Railroad and still clings to its early 20th-century charm. Back on the highway, the flatness continues, punctuated by clusters of trees around farmhouses and the occasional roadside stand or windmill.
Our drive concludes in Tahoka, the seat of Lynn County. As we enter town along US-380—now named Lockwood Street—the scenery shifts subtly. Grain elevators and co-op buildings signal the town’s agricultural role, and a handful of local shops and schools give Tahoka a tight-knit, small-town feel. Main Street marks the terminus of this stretch, where US-380 meets US-87, and the journey comes to a quiet close.
Though short and humble, the Brownfield to Tahoka segment of US-380 is a drive that speaks volumes about the people and land of West Texas. It’s not a road of grandeur or spectacle, but one of continuity—a corridor that carries crops, commerce, and community from one end of the plains to the other. For those willing to slow down and look beyond the surface, it’s a journey rich with texture and deeply American in spirit.
🎵 Music:
Parting of the Ways – Part 2 Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
🗺️ Route Map





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