U.S. Route 71B in Fayetteville serves as a vital business loop that connects the heart of the city with the mainline U.S. Route 71, offering travelers a more local route through one of Northwest Arkansas’ busiest urban centers. Often referred to locally as College Avenue, 71B is the spine of Fayetteville’s commercial district, lined with a diverse mix of shops, restaurants, and services catering to residents, students, and visitors alike. This corridor is a key thoroughfare for accessing the University of Arkansas campus, historic downtown Fayetteville, and the surrounding neighborhoods.
The route plays an important role in Fayetteville’s transportation network by providing an alternative to Interstate 49 for local traffic. While the mainline U.S. 71 and I-49 carry through-traffic around the city’s west side, 71B invites drivers to experience Fayetteville’s unique blend of culture and commerce firsthand. Travelers often use this route to explore the city’s historic architecture, local businesses, and community events, making it an essential link for economic and social activity.
Whether you’re commuting daily, visiting the farmers market on the downtown square, or heading to a Razorback game, U.S. Route 71B remains one of Fayetteville’s most familiar and traveled roadways. It reflects the city’s growth and evolving infrastructure while preserving its role as a connection to Fayetteville’s past and present.